About Shawn
Shawn is a Public Relations Manager who is passionate about building teams and brands. He helps companies develop their brands with honesty and integrity through the development of engaging content, including enticing literature, high-resolution still images, and compelling videos. He provides a high level of separation for his clients, enabling them to stand out from the competition.
Shawn was born and raised in Hampton, Virginia, where school and youth sports helped him build his mental strength and teamwork mindset. After graduating from high school, he attended Virginia State University before his beloved grandmother fell ill. This is where his eight-year journey in the United States Army began, learning the importance of building irreplaceable teams. He has held multiple leadership positions over the last 14 years of government employment, providing the know-how to help build others up.
Shawn is a husband, a father of four (three girls, aged 24, 14, and 11, and one boy, aged 4), and the CEO of SDWilliams Public Relations Group.
Education
2025-2026
Public Relations
Master of Arts
Full Sail University
Examines how the Internet and digital media have influenced not only the development of the PR profession but also how PR is planned, distributed, and controlled. Considers who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the Internet and participatory media. How to monitor and respond to changes in sentiment and conditions that impact organizational initiatives and long-term strategic communication objectives.
2021-2023
Digital Cinematography Bachelor of Science
Full Sail University
Decision-making process to align a script with location scouting and art direction. Learned to backup and archive strategies, metadata logging, container codecs and formats, and industry-accepted workflows for video data management. Focus on research, interviewing, and other technical requirements relevant to the logistical, structural, and aesthetic methodologies unique to field productions, such as documentaries. "American Ramstein Chiropractic" Commercial, "Long After" Short Film, "The Love of Barbara" Short Film, "A Moment to Pause" Documentary.
2010-2012
Bachelor of Business Administration (Acquisition and Contract Management)
Strayer University
Understanding the contract life cycle management process, including the principal activities involved and standard quality assurance and control mechanisms. Demonstrates the successful application of contract management principles. Develop policies to ensure the successful execution of all phases of the contract management process. Integrate the knowledge of various business disciplines and contract law and develop relevant solutions to address contract life cycle management issues.